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The Process

Your path to financial wellness.

A personalized roadmap, real-time coaching, and on-demand advisor support — all in one seamless platform.

1

Build Your Profile

Complete your financial profile to see personalized insights and unlock your starting roadmap. Our behavioral questionnaire — developed with MIT's Laboratory for Financial Engineering — takes about 5 minutes and powers your advisor match.

~5 minutes Earns 25 Align Credits
2

Get Matched to an Advisor

Our proprietary algorithm matches you with a vetted fiduciary advisor whose experience aligns with your goals, life stage, and behavioral profile — not just your portfolio size. Every advisor is SEC-regulated and legally required to act in your best interest.

Fiduciary advisor Behavioral matching
3

Engage, Earn & Redeem

Schedule your advisor session, explore the marketplace, and earn Align Credits as you hit financial milestones. Redeem credits toward insurance, estate planning, tax preparation, and more — real value for real progress.

Align Credits Redeem for services

Real Advisors

Every advisor is a vetted fiduciary — a real human being, not a chatbot or robo-planner, legally required to act in your best interest.

Zero Cost

Free for employers and employees. We earn through referral arrangements — never at your expense.

Privacy First

Your financial data is never shared with your employer. Period.

Align Credits

Earn real value for engaging with your financial wellness — redeemable toward services that matter.

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